Fashion Trends

That's some swoon-worthy hair, ladies and gentlemen. Photo: Getty Images
That's some swoon-worthy hair, ladies and gentlemen. Photo: Getty Images

Alicia Vikander routinely kills it in the hair department, and her look at Monday's London premiere of the new "Jason Bourne" movie was no exception. But allow us to travel back in time for a moment — before we get to discussing the gorgeousness of Vikander's ponytail.  

The '90s were a booming heyday for ponytails, which rose to mainstream prominence on "Full House" where Stephanie Tanner's signature half-up side ponytail reigned supreme. 

And then there was the bubble ponytail. You'd use as many colorful elastics as you could get your hands on to create multiple sections down the length of the tail. This style had absolutely no chic factor because, well, multiple colorful hair elastics were involved. And then it made a fashion-y resurgence a few years ago at Valentino's fall 2014 show and soon Kendall Jenner wore her own #fashun take on the look to the 2015 MTV Movie Awards. Both of those interpretations were sleek, nape-of-the-neck ponytails with crazy-long extensions. Part of the popularity of this style stems from its versatility: No matter your hair type, it's flattering and fairly easy — assuming your hair is long. (This video tutorial breaks down how to get it on natural-textured hair.)

And now, Alicia Vikander has reimagined it once again (or rather, her hairstylist George Northwood has) with a softer, more textured effect.

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Alexa Chung Is Finally Launching Her Own Eponymous Fashion Label

Fashion Trends

Rejoice! It-girl, trendsetter, model and designer Alexa Chung is finally launching her own eponymous fashion label, and it could even directly land from the stores to our wardrobes in May 2017.

Alexa Chung Is Launching Her Own Eponymous Fashion Label

After more than ten years in the fashion industry, countless campaigns and a few collaborations (such as those with AG JeansMarks & Spencer, Superga and Eyeko), the British icon has finally decided to step into the role of a fulltime fashion designer, taking the helm of her Alexachung fashion line.

Although Chung’s followers have been expecting a fashion line from her for a few years now, the 32-year-old talented woman did not feel ready to make such an important move towards the Fashion Hall of Fame, and wanted to wait as long as it was necessary for her to feel 100% ready to do it.

“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” she said in an exclusive interview with the Business of Fashion.

Alexachung, the pieces of which will be sold at selected online and bricks-and-mortar stores, such as MyTheresa, Selfridges and Galeries Lafayette, will focus on ready-to-wear clothing and accessories, the style of which will be highly sophisticated and always contemporary. The line is also going to include jewelry pieces Chungle, but also “permanents” that are said to be “daily luxuries”, which we can’t wait to see for sure.

Alexa won’t join in this venture alone: she is, in fact, going to have a top-notch six-person design team, the members of which all come from different backgrounds, music included. As for the managing director’s position, she appointed atelier Haider Ackermann’s former head Edwin Bodson, who will surely help the designer broaden her already big target audience.

“I have been fortunate enough to have found a wonderful team from various corners of the fashion industry and beyond to help realize my vision and make this lifelong dream a reality,” Alexa Chung said in an official statement, revealing her biggest wish too. “We hope to bring you wearable, cool clothing you can live in and love in, whilst exploring the sartorial relationship between masculinity and femininity, something that has been a cornerstone of my personal style since I was old enough to dress myself.”

As for the pricing, Chung told the Business of Fashion that she wants to reach everybody, as her eponymous label could have a luxe quality yet with more prêt-à-porter price tags. “I want to make sure that we are offering something that is exciting and unique and new, but also the point of this brand is that it connects to everyone. I’m not making something that has got a crazy high price point. I want to make sure it’s something that is speaking to just everyone on the street,” she said.

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Web Snob

Fashion Trends


Check out the latest in fashion news here…

Jessica Alba previewed her new Honest Beauty line last week to rave reviews despite the billion dollar company getting hit with its second class-action lawsuit. [WWD]

Rag & Bone is the latest label to open the doors of their SS16 show to the public, this time by simply ordering an Uber. You read that right, an Uber! [Bustle]

These are the 10 colors destined to rule the runways this season according to Pantone. [Who What Wear]

If you’re spending your days pouring over all the fashion week coverage on social media right now, here’s a list of a few front row fixtures you might not recognize. [Fashionista]

See Lily Rose-Depp’s entire Chanel campaign for the house’s new Pearl eyewear collection . [Dazed Digital]

Everything you need to know about New York Fashion Week so far. [The Cut]

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Chloe Bags the Most Loved Brand by Celebrities


ewdeConsidering that several of the largest and best known fashion houses were founded in the 1800s,Chloe is a relatively new brand. Established in 1952, the French brand has quickly risen to prominence among celebrities and trendy women everywhere. Chloe is an exclusive brand and high price tag that makes these bags out of reach for many women.

Loved by Celebrities and Notable Women

The trendy designs from this brand have attracted a fan base of celebrities, singers, models, and women of all backgrounds. Some of the celebrities that have been photographed with Chloe bags include Madonna, Emma Stone, Cameron Diaz, Maggie Gyllenhaal, Katie Homes, January Jones, and many others. If you are dying to own the bags you have seen your favourite celebrities carry, High Bags offers stunning Chloe replica designs.

An Innovative Brand

At the time that this brand was launched, the luxury fashion houses of Europe still primarily made haute couture clothing for wealthy women and high end accessories. This brand burst on the scene with ready to wear clothing and fashion accessories. The trendy designs were a breath of fresh air from the formal fashions and still designs that dominated 1950s fashion.

Bags and Other Upscale Products

Chloe is known for versatility, trendy fashion, and a variety of unique offerings. The company offers a wide variety of collections, including ready to wear, children’s wear, accessories, fragrances, and more. Cheap Chloe replica handbags & bags offer the chic style and unique designs of this fashion house at prices that fit the average budget.

Benefits of Replicas

Chloe replica purses offer several advantages to women in terms of style, affordability, and fashion. Women of all ages want stylish bags from the most fashionable designers, but the prices are difficult to justify for most families. A high quality replica enables you to enjoy the trend bags you love and still be able to pay your bills this month!

Exceptional Quality and Value

The best replicas offer exquisite designs and value with styles for everyone from younger girls o mature women. The collection offers a variety of shoulder bags, satchels, and handbags in colors that range from neutrals, such as black, white, and beige, as well as colors that include light pink, red, blue, and more.

Tag: Bag

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Wear your Gucci jackets in three ways

Fashion Trends


At his second showing of Gucci’s ready-to-wear collection, Alessandro Michele sent a series of intricately-woven Gucci jackets parading down the Spring/Summer 2016 runway that was positively kaleidoscopic, leaving show goers with an aftertaste of saccharine posies.

Emulating 70s zeitgeist, the collection was quaintly nostalgic. Although intricate embroideries on a tough pair of leather jacket and rosy weavings on a man’s blazer would be thought of as contemporary sartorial feats, the companionship of sepia-filtered sunglasses brought us right back to the grounds of Woodstock.


There are no qualms then, that Alessandro Michele held no reservations in letting his zany creative loose this time round. Bomber jackets paid homage to the house’s notable red and green combo, lavished with interlaces that are so meticulously achieved you won’t be able to pick a thread out of it even if you tried.

Everything But The…

On blustery Summer days, wear your medium weight jacket like you would wear your shirts; however, ensure that the cut is tasteful and not too telling of the lingerie you’ve chosen for the day.


Size ‘Em Up

If you are investing in a lightweight bomber jacket this Summer, get it in a size bigger. That way, when frigid weather comes around, constricting layers will be the least of your consternation!


Draping It

Heavyweight jackets aren’t inexorably barred from Summer fashion because there’s a trick to pulling them off in the heat — drape them over your shoulders with zero fuss till Winter calls for a thicker husk!



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Alexa Chung is launching her own collection- Alexachung- so what can we expect?

Fashion Trends

We've had Alexa Chung for M&S, Alexa Chung for AG jeans and Alexa Chung for Madewell. Then there was the smash hit 'Alexa' Mulberry bag released in 2009, and not forgetting the countless, 'I want what Alexa Chung's wearing' moments. Today comes the next stage in Chung's quest for world wardrobe domination; a collection all of her own which will be called Alexachung. 

This is what we know so far about Alexachung. The collection will be 'contemporary' prices, which means somewhere between high street and designer. Chung told Business of Fashion that, “I’m not making something that has got a crazy high price point. I want to make sure its something that is speaking to just everyone on the street.” 

Pencil the launch date May 2017 in your diary now when you'll be able to buy Alexachung at, Selfridges, MyTheresa, Galeries LaFayette and SSENSE. Chung, 32, has already hired a design team of six who have backgrounds in music, art and fashion. One of her team, Edwin Bodson, comes from Haider Ackerman, a Parisian brand which fashion insiders love for its cool tailoring and easy opulence (which are incidentally also big features in Chung's own wardrobe).

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